VISIT JEJU

Opened in February 2025, Halla Digital Art Museum gives visitors the chance to experience pieces of media art incorporating VR, AR, and AI. The museum contains eight themed permanent exhibitions based around the central concept of “Brave New World,” including “Lighthouse of Hope”, “Surreal Jungle,” “Submarine Aquarium,” and “Old City.”

The “Surreal Jungle” exhibit features an Interactive Content Zone, where visitors can experience flowers blooming and butterflies taking flight along the path of their own footsteps. Further interactive experiences await within the 7th themed exhibit, “City Life,” featuring the interactive virtual AI idol Eternity. Visitors are invited to join Eternity’s K-pop showcase, where as they dance to their hearts’ content in the space provided, their performance is displayed in real time on a side screen. This museum is not a typical art exhibit to be passively observed: it's an immersive, interactive experience where visitors become part of the artwork itself.